Molson muscle

We also needed to make the message entertaining. Therefore, we associated the distribution curb [sic] with what is amusingly referred to in Canada as the "Molson Muscle".

Jim, sporting a gradually growing Molson muscle, is too tired when he gets home from work. He watches T.V. every night and keeps company with a six pack.

Frank, the Molson-muscle heavyweight, was straightforward.

Hallam took a can of Molson Export out of the lunch pail. He popped the tab and guzzled noisily, wiping his mouth with the palm of his hand. He slapped his huge gut. It sounded as if he were slapping a concrete wall. “Gotta keep up the old Molson muscle, eh? Wanna take a shot? Go ahead. I won’t feel a thing.”

He was in his early thirties but was as roly-poly as a middle-aged man. My dad chuckled when he referred to the grocer’s considerable belly as a “Molson’s muscle” and said that Mr. Marlton had enjoyed too much of his own fat meat.